- Dacia has revealed the name of its new crossover model that is set to rewrite the rules: STRIKER.
- Strong, clear and distinctive, the name STRIKER immediately signals its belonging to the Dacia family with the “ER” suffix.
- Inspired by the energy of the 1980s, the name STRIKER evokes the powerful bowling move that knocks down all the pins and changes the course of the game.
Like Dacia Jogger and Dacia Bigster, the “ER” suffix firmly positions STRIKER within the Dacia family.
Inspired by the idea of a “perfect strike”, STRIKER represents a bold and challenging character that reflects the brand’s ambition. It conveys a confident, clear and impactful stance. Its versatility, robustness and reliability highlight its promise to be a trusted companion for every journey.
In line with the design that will be unveiled on Tuesday, 10 March, STRIKER embodies a simple, positive and appealing energy that resonates with a wide audience.
