By bringing back its iconic “Verbs Campaign”, first etched into public memory years ago, Tadelle is once again pairing taste with emotion by featuring some of the most commonly used verbs in everyday life on its packaging. With this campaign, Tadelle aims to connect directly with consumers’ feelings.
One of Türkiye’s long-established chocolate brands operating under OYAK, Tadelle is relaunching the Verbs Campaign, which it first introduced in 2016 and which has remained memorable as one of the most striking examples of packaging communication of its time.
Addressing its fans with the slogan “Tadelle when I want to be satisfied with chocolate”, the brand speaks not only to palates but also to hearts through the Verbs Campaign. As part of the campaign, the verbs most frequently used in daily life are placed on the packaging in place of the Tadelle logo. By reasserting its strong brand stance of bringing taste together with emotion through the Verbs Campaign, Tadelle aims to speak directly to consumers’ emotions.
Rooted in Tadelle’s 46-year brand heritage, its sincere bond with consumers, and its bold communication approach, the Verbs Campaign is positioned not merely as a packaging change, but as a powerful reflection of the brand’s relationship with cultural codes. Featuring everyday verbs such as “have fun”, “play”, “laugh”, “celebrate”, and “like” on its packaging, Tadelle aims to become the language of consumers’ emotions.
